The Problem: Nearly 10,000 infants are born in Bangladesh every single day, and ensuring ideal infant and young child feeding (IYCF) practices—including early initiation of breastfeeding and exclusive breastfeeding for six months—still remains a challenge. Given the high female labor participation rate, workplace-based initiatives are essential to ensure breastfeeding practice is sustained among working mothers.
The Solution: Mothers @ Work was launched to help empower mothers and to fight for initiatives that will allow them to breastfeed without giving up their jobs. The project needed a strong brand identity for its launch in Bangladesh in 2017.
Mothers @ Work was launched in Dhaka, Bangladesh on August 22, 2017, in joint collaboration between UNICEF and the Government of Bangladesh.
Client:
Unicef
Agency:
McCann Global Health
Partner Agency (Bangladesh):
Purplewood
Creative Direction:
John Washburn
Country:
Bangladesh
Role:
Logo Design
Brand Guidelines
Recognition:
Graphis Logo 10
Issues:
Gender Equality
Women and Children's Health
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GLOBAL BREASTFEEDING COLLECTIVE
WE ARE THE GENERATION
GUARDIANS OF HEALTH
POLIO CAMPAIGN